November 10th:
Olay is a skin care
product which targets the audience of women. In the early 21st century. Olay
released a advertisement highlighting the product's features in relation to
aspects which were usually related to women figures.
This advertisement uses the words "shoe aficionado", "wife", "mother" alongside a portrait shot of a women.
The women looks generally happy with with herself as well as the product. The image portrays a married women (ring on her hand) and therefore aims to sell the idea of a perfect happy lifestyle through the product. The close up shot allows the emphasis of her face, showing that the product aims to make one happy.
During this time period women were stereotypical linked with the certain traits "writer", "mother", etc. The stereotypical essence of the ad either draws one in as it is something which women can relate to, or it does not serve the purpose as a hook. Personally I feel this advert does effectively use the stereotype as the audience is middle aged women, and at the time 75% of women in the american society were mothers, wives, etc.
The target audience is obviously middle aged women. Specifically a housewife who has time to spend for her well-being. Again the product is trying to sell a lifestyle so it is for the common woman who wishes to achieve that happiness and stable life.
In conclusion Olay aims to sell its product as a lifestyle through the use of different literary and pictorial elements. Personally I think the ad successfully achieves the goal even with he use of these stereotypes as a way to show empowerment.
This advertisement uses the words "shoe aficionado", "wife", "mother" alongside a portrait shot of a women.
The women looks generally happy with with herself as well as the product. The image portrays a married women (ring on her hand) and therefore aims to sell the idea of a perfect happy lifestyle through the product. The close up shot allows the emphasis of her face, showing that the product aims to make one happy.
During this time period women were stereotypical linked with the certain traits "writer", "mother", etc. The stereotypical essence of the ad either draws one in as it is something which women can relate to, or it does not serve the purpose as a hook. Personally I feel this advert does effectively use the stereotype as the audience is middle aged women, and at the time 75% of women in the american society were mothers, wives, etc.
The target audience is obviously middle aged women. Specifically a housewife who has time to spend for her well-being. Again the product is trying to sell a lifestyle so it is for the common woman who wishes to achieve that happiness and stable life.
In conclusion Olay aims to sell its product as a lifestyle through the use of different literary and pictorial elements. Personally I think the ad successfully achieves the goal even with he use of these stereotypes as a way to show empowerment.
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