Tuesday, February 3, 2015

English, the international key to success and fame

Linguistic Imperialism, a phrase used when a language spoken by a majority is forced upon a minority due to the current demands of today's generation. There are many examples of this but the strongest example of this would be English.

English has been termed as the language of business and people are required to speak this in the world of politics, international business, and of course pop culture. Successful celebrities are known worldwide in English and non-English speaking countries. Taylor Swift is one of the best known singers and has been internationally ranked as Number 2 on world stage.

English like any language is widely spoken in a few countries (ex: USA, UK, etc,) but if one wants to be deemed in an international celebrity they must speak, and perform in English (regardless of their nationality or first language). Often times celebrities are required to broaden their spectrum in order to achieve stardom. An example of this; Shakira. Shakira originally started her career with purely Spanish music. She did attract a crowd but it was very small compared to other singers. She realized that if she wanted to be successful she would have to broaden her music spectrum, when is when she started incorporating English into her songs. Initially it was a few phrases but after she realized the attention she attracted she made music her foundation and a couple Spanish phrases to add a "color" to set her apart. Today she even has songs that are just English. She is deemed as a worldwide performer since she has performed in major events such as FIFA world cup and in many different countries.

Another example I found was Priyanka Chopra.  She is a major A-list celebrity in India but she wanted to have a larger audience. She already had her Indian fans and focused on attracting the attention of Indian one, which is why she started her entire singing career speaking English in the United States.

Even though English has been deemed the key to success there have been instances that a celebrity has been able to break through. Psy was number one of the billboards for his songs "Gangnam Style" for weeks because consumers found a certain exotic appeal to his music. Although he was popular for a while, it was short lived because his songs contained two words of English.

The point that is trying to be made is that language is the key to success and fame. Without it one cannot reach a wider audience, therefore cannot become successful in this world.Yes there are many talented people in the world but without the power of speaking English they will not get very far.

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