Native Advertisements

At our new day and age advertisements have become a part of our culture. Whether we like it or dislike it advertisements have been integrated into everything we do, even when we do not notice it. Native advertisements are adverts that are so cleverly disguised in an article that it has become the norm. The image below is an example of a native advertisement.

This article is actually an advertisement by Ben and Jerry's, placed strategically in a buzz feed article. Ben and Jerry choose to place their advertisement in this article because Buzz feed is a "pop culture information" source which has been known to attract younger crowds. Also Ben and Jerry's has many shop locations in NYC and choose Buzz feed (a company based in New York) to display their article. Specifically in this article Ben and Jerry's is targeting the younger NYC citizens as well as the tourists: "Whether your here for years or the weekend".  This line shows that they are focused on integrating their product into your lifestyle regardless of how long your in the city.

The mood is very happy, hopeful, and carefree where the tone is slightly more persistent: "18 foods everyone must try before leaving NYC". It comes of as friendly as the article as the author tries to talk to the reader in a "friend to friend' manner, thus making the reader relate it to the product. This advertisement is also very user friendly because they have buttons on the bottom which you can click to easily share their page(creating a larger audience through the different social networking streams).

Its advertisements like these that are so cleverly placed that it becomes unclear in our mind the nature of an article. It subconsciously builds a bridge between the level of interest in the article and the product itself.