Practice Paper 1 HL Template

Paper 1 Template

Introduction:

• Info
• Background on the two
• Holistically compare and contrast
• Thesis - Through the use of ACTS text 1 aims to sell a product to a wealthy audience (Great white fleet cruise) written with a colonial lens whereas Text 2 aims to highlight the struggles of squatters in the caribbean to a wealthy audience, both having elements which compare and contrast to understand the viewpoints at different time periods.

ACTS Outline:

Audience Purpose Content Theme Tone Style and Structure:

Purpose:

Text 1:

• To advertise and sell the product of the cruise to the wealthy population of USA

The advertisement is a “summer brochure” therefore main purpose is to attract consumers. Considering the cruise only allows first class passengers it also aims to achieve a certain level of credibility especially using a the name “Great white Fleet”. By doing this they aim to attain a certain market.

Text 2:

• TO provide a different perspective to the wealthy audience. Written for the squatters the article reveal the plights of the islanders and evoke a sense of sympathy for the seeming colonialism occurring in the area  

Audience--Origin:

Text 1:

• The following is an advertisement from around the 1950’s

This is stated because the “The Great White ship” was actually named after a world war 2 battle fleet. Also visually the bottom of the text passengers (potential) are dressed in 1950’s wear (hats, dresses with fringes, etc.)

Text 2:

• Post colonial- published in 2007

Holistically there is a major difference at the two time periods that they were published in where one is published with a colonial lens where the other is a more modern post-colonial lens. The significance at the two articles being published in two completely different time periods is it helps view one perspective in two different lenses.

Audience- Who

Text 1:

• Advertisement is specifically targeted towards the “wealthy”

The advertisement specifically says “Only First Class Passengers carried” on the upper left hand corner.  

• Targets towards American passengers

The advertisement states that the ports are American destinations (New York, Boston, etc). Additionally the destinations are in North America - (Jamaica , Canals, etc. )- places where the common  American tourist would find “exotic”.

Text 2:

• Takes a similar approach to audience to reveal a different perspective

Considering the article is published in 2007 - Panama would be just coming out of a time period where colonial oppressors were present.. Therefore the audience would again be targeted towards a wealthier population who can afford to buy land (developers).

Text 1: Content

• The great white fleet used to be a an American battle fleet Using a credible name (ethos) to sell the product to the consumer. Has information about the cruise selling it at a reasonable price. “reduced rates:
• Advertisement begins with a pictorial Large heading “The great white fleet” to emphasize its superiority.
• Then goes into the information with the heading “Reduced Rates” - Empty claims are additionally used.

Text 2 Content:

The article overall creates an overwhelming sense that the story is being perceived from a post colonial perspective; multiple indicators of this are in the diction “occupy these once-isolated isles”, “threaten to displace hundreds of low-income residents”, “charges of colonialism”, “homes have been burned and been torn to the ground”

• The last sentence “speculators will use any means necessary to get land” creates a Machiavellian sense of the “ends justify the means” and the “ends” mostly consist of profit

• Begins with general background information about the conflict which heavily relies on negative diction such as “shacks” “scavenged” “rough” “cracks”; diction is utilized to convey imagery of the poor, urban setting
• Passage then goes on to describe a particular case study, of Jimenez, once again emphasizing the fact that he earned specifically a measly amount of $1 an hour, a despicable minimum wage; furthers the overall feeling of poverty especially with the alliteration that highlights “Panamas poorest residents”; strong p sound is not light on the ears
• The newspaper article then gives a testimony which appeals to the audience’s sense of pathos as it elicited empathy for a man who seems to deserve rightful ownership of his property
• the statistic of $1 billion dollars greatly contrasts the $1 wage cited earlier in the passage

Text 1: Theme

• The theme is very general - selling a luxurious lifestyle  Theme- Using a certain luxurious lifestyle to sell a product.o want to go on the cruise.

The way the advertisements ment is written is to portray a very posh and classy lifestyle, so the text aims to portray the same theme with using “classy images at the bottom of the advertisement, and language that is very direct. “better than your other costing less”. Very summer theme and vibe resonates through the article to put a sense of carefree and relaxation to hard working first class passengers especially considering the article claims to be inexpensive.

Text 2: Theme

• Title referring to squatters take on developers already sets the theme of a competition between the two groups of people, one pitted against the other

Refers to the competition between squatters and developers, a theme of survival is put across as the squatters are put across in a helpless position. An urgency and desperation is put across as well as the squatters are voiced to be under an oppressive force - developers. .

Text 1: Tone and Mood

• General ambient tone- carefree summer, exclusive

Exclusive tone- clearly only speaking to the target audience. Because the tone is exclusive and seems to only target the higher class, it makes people outside of the target audience “craves” what this advertisement is trying to sell.

Happy and enthusiastic mood- encourages the audience“The Great White Fleet” has summer trips that go from New York to countries such as Panama, Cuba, and Jamaica. It’s targeting a high class that goes on vacations like this usually.  When mentioning the countries such as “Jamaica” and “Panama”, a very foreign and “touristy” tone is used. The countries are placed in a very exotic context- the company is trying to sell these locations.  

Tone- Very accessible for the rich- not easy for the middle and poorer classes

Text 2: Tone and Mood

• Completely different tone from text 1 very contrasting

The tone and mood consist of two main areas.:

• When in regards to the “squatters” we see a tone of indignancy at the situation we have forced them to. Which results in a mood of pity.

• When in regards to the companies of developers and real estate agents, we see a tone of annoyance at their money grubbing actions that have displaced and harmed so many less fortunate.

With a mood of rage from the audience.

This contrasting elements helps set the audience but clearly identify that the message is not the same.

Text 1: Style and Structure

The content is both visual and literary using advertising techniques to again sell the product. When looking at it at least ⅔ of the advertisement is visual:

• The title “The Great White Fleet” is the name of the cruise ship. It uses ethos as it is named after a popular US Navy Battle Fleet. Sense of patriotism.
• Emphasizes the word “White” by making the word itself in white, in contrast to the black background. White=American?
• Very pictorial.
• Uses Ethos by stating the company name at the end of the advertisement, thus making it reliable. It also includes the areas of specific branches of the company for accessibility.
• Image at the bottom- women and men put across very elegant with the women wearing fashionable hats and arched necks. Intention - so audience can visualize themselves in that position.
• Note that Reduced Rates for Summer Cruises is in Bold - Eye catching marketing technique and considering the time is summer the font is emphasized so it appeals to the common consumer.
• “Sailings, every week, from New York, Boston and New Orleans”. This highlights the accessibility of the cruise ships. Furthermore, serving from top capitals only, emphasizes the exclusivity of this cruise.
• “It is cool in… much cooler” - Put themselves in a position of superiority over other vacation packages through use of language.
• Propaganda techniques - “official temperature records prove this” (Empty Claim)
• Locations: Jamaica, Cuba.etc - put across in a very exotic manner - almost the “fishhook” reeling people in after prior claim.
• Ethos - United Fruit Company - Reliable company
• Glittering Generalities
• Vague language - “Extra Large staterooms” - What is the regular size - Again appealing to the audience as it seems this liner is very luxurious.
• Pictorial elements take up ⅔ of the page

Text 2: Style and Structure

Since it is an article has no pictorial elements but rather visual.graphic language to create images the way text 1 visually shows them:

• The style and structure follow that of a newspaper. It uses the following to manipulate the viewpoint of the reader
• Testimonial, Plain Folk, Card Stacking, Source manipulation, and Glittering Generalities
• Lit devices include
• Imagery, weighted diction, Alliteration, hyperbole
• All of this is done to sway the reader towards a more liberal viewpoint

Conclusion:

• Certain elements in text 1 and 2 which compare and contrast
• Highlight that major contrasting moments are the Style and structure, tone mood and a theme
• Highlight audience is main comparing point
• Note that the text contrast more than they compare

Introduction:

The following is a paper 1 analysis of two texts. The first first text is a visual advertisement targeted at a wealthy audience aiming to sell the product of a cruise whereas the other advertisement is an article targeted to the wealthy population but takes a different perspective. As text 1 glorifies a luxurious lifestyle text 2 aims to take the position of aid towards the lower class in this situation the squatters. Additionally both texts use different literary and pictorial elements to further address their point. The reason for establishing the different viewpoints but same audience is to provide a comparison on the viewpoints considering the articles were written almost 70 + years apart from each other. Having the two different lenses colonial and postcolonial aims to show and highlight a location is more than just a vacation destination but also a home to others. Through the use of the different ACTS components Text 1 aims to establish colonial power where as text 2 highlights colonial oppression struggles in order provide multi-perspectives so the reader can establish the development of colonial power over a large time span and understand the after impacts.